Category Archive

The Fertile Ground

Posted by Jane Woolsey on April 22, 2010

O magazine Organizers are positioned beautifully in a mass of free publicity right now. We are blessed with a huge amount of press shouting out the benefits of being organized. You might even call it the new mantra; from your personal life to your emotional well-being and your professional success, there is some aspect of organization, or “de-cluttering” as the cover of the March “O” Magazine proclaims, that is sure to improve your life.

We couldn’t buy this amount of free publicity if we wanted to! The question becomes: how do we capitalize on it?

How do we translate Oprah’s efforts to de-clutter her closets into a local battle call for our specialized services? If you are determined to grow your business, this is a question worth pondering. For example: where do a lot of us read “O”? At the hairdresser is one popular place. Did you ever think about discussing a way to publicize your services at local hair and nail salons?

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Filed Under: Publicity Tagged: media, professional organizer

About Jane

Prior to launching her own organizing business in 2001 Jane held Senior Management/Executive positions in a number of corporate financial institutions. She specialized in the areas of development & execution of strategic operational plans, re-structuring of business units, processes and project management. After 25+ years, she left the corporate world to start her own business and now owns three companies under the corporate umbrella ~ Productivity Squared. Jane is passionate about helping others to get organized in the business world and to help individuals develop and improve their business skills. She is a former President of POC, one of the first in Canada to achieve the designation of CPO® ~ Certified Professional Organizer, winner of the 2009 Harold Taylor Award, and a former spokesperson for Avery Dennison Canada.