Category Archive

Setting Goals – Keep it Simple and Achievable!

My favourite goal is a daily goal! Complete a minimum of two income producing activities every day. These activities can be a phone call or email to a potential new client, posting a blog, submitting a proposal, joining a network group, asking for a referral, offering a new product for sale, writing a newsletter or article or working with a client.  Share your ideas for simple goals.

Expanding Your Client Base… the male connection!

Although organization is gender neutral, there are strategies that may be more appealing to a masculine audience. For example, a leading Toronto men’s retailer recently offered a home organizing tool aimed at his male clientele, and presumably their partners. A trained salesperson goes directly to the home – and the closets – of customers to review their wardrobes and suggest deletions, additions and better organizing. The service of a tailor on site is offered as well. Expert advice, plus immediate support is hard to resist for people coping with jammed schedules and tired wardrobes.

Figuring out what people need and designing organizational solutions around those needs is key to our success both individually and as a growing profession. As we highlighted in our post, The Fertile Ground, the need to ’de-clutter, re-organize, downsize”, sells magazines offering ideas on how to simplify our lives. Men are looking for help as well.

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